Nexo named exclusive digital asset partner of Argentina’s national football team in Latin America
Nexo, a leading digital asset wealth management platform, has secured a major regional sports partnership, becoming the Official Digital Asset Partner of Argentina’s national football team across Latin America ahead of the 2026 FIFA World Cup. The multi-year agreement with the Argentine Football Association (AFA) strengthens Nexo’s footprint in South America at a pivotal moment for both the company and the reigning world champions.
The collaboration underscores Nexo’s strategic expansion in Argentina following its recent acquisition of Buenbit, one of the country’s most established crypto platforms. With this deal, Buenos Aires is set to serve as a key regional hub for Nexo’s operations in Latin America, supported by a growing on-the-ground team.
Federico Ogue, CEO at Buenbit by Nexo, emphasized the symbolic importance of the partnership:
“Argentina’s national team embodies the pinnacle of sporting achievement – a combination of talent, belief, and the determination to excel under pressure. At Nexo, we strive for the same standards. As we deepen our presence in Argentina and throughout South America, working with AFA signals our long-term commitment to this region and to the clients who trust us with their digital assets.”
Official launch in Buenos Aires
The partnership was formally inaugurated at a gala event in Buenos Aires. During the ceremony, executives from both Nexo and AFA signed the agreement in front of invited guests, media, and corporate partners. This event not only marked the official start of the collaboration, but also set the stage for a series of activations and fan-focused initiatives leading up to and during the 2026 World Cup in North America.
A strategic alliance for AFA’s global ambitions
For the Argentine Football Association, the deal fits within a broader strategy to align with technology-driven, globally oriented brands.
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, highlighted how the partnership complements the association’s long-term commercial roadmap:
“We are pleased to welcome a partner with strong international reach that fits perfectly with the Argentine Football Association’s global growth strategy. In recent years, we have built this strategy through alliances with leading companies in innovation and technology. Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team not only reflects the growing strength of our brand worldwide, but also underscores how attractive Argentine football has become to major international companies.”
Petersen also pointed to the shared mindset between elite sport and fast-growing technology businesses: both require clear planning, consistent execution, and the ability to deliver under the spotlight. According to him, aligning with partners that share these principles allows AFA to broaden its ecosystem, create new forms of engagement, and build meaningful connections between players, the national team brand, and millions of supporters around the globe.
Fan engagement: ticket giveaways and digital-first experiences
At the heart of the partnership is a robust fan engagement program centered on the 2026 World Cup. Nexo is launching a global ticket giveaway campaign for Argentina’s matches, open to both new and existing clients of the platform. The initiative is designed to turn platform activity into real-world opportunities for supporters.
The campaign will include:
– Ticket giveaways for Argentina’s World Cup games
– Signed jerseys from national team players
– Co-created digital content featuring stars such as Lionel Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz
– Exclusive match-day experiences and access to team-themed merchandise
These rewards will be linked to user engagement on Nexo’s platform through a tier-based system, where various levels of activity can unlock different benefits. This structure connects digital finance behaviors with real-life football experiences, illustrating how digital asset platforms can extend beyond trading and investing into lifestyle and entertainment.
Strengthening Nexo’s sports portfolio
The agreement with AFA adds another high-profile asset to Nexo’s growing sports sponsorship portfolio. The company is already present in several top-tier global competitions, including:
– Official Crypto Partner of the Australian Open and its broader Summer of Tennis program
– Official Digital Wealth Platform of the DP World Tour in golf
– Official Partner of the Audi Revolut Formula 1 Team
By aligning with organizations that command massive global audiences, Nexo aims to normalize and demystify digital assets for mainstream sports fans, introducing its services through contexts that are familiar, emotional, and widely followed.
A boost to Nexo’s re-entry into the U.S. market
The timing of the partnership also coincides with a significant corporate milestone. In February 2026, Nexo re-entered the United States market under a regulated framework, marking its first operational return to the country. With Argentina traveling to North America as defending world champions, the association with such a high-profile team can help Nexo amplify its visibility among fans and potential clients in the U.S., Mexico, and Canada.
As the World Cup approaches, Argentina will play in stadiums across the continent, offering prime opportunities for co-branded activations, digital campaigns, and on-site visibility that can further support Nexo’s North American relaunch.
About Nexo
Nexo positions itself as a comprehensive digital asset wealth platform, designed to help clients grow, manage, and protect their cryptocurrency holdings. Its mission is to drive the next era of wealth creation through tailored solutions that put customer outcomes first, supported by round-the-clock client service.
Since its founding in 2018, Nexo has offered services to forward-looking users in nearly 200 jurisdictions. The platform reports over 8 billion dollars in assets under management and more than 403 billion dollars in processed transactions. Its ecosystem brings together:
– Flexible and fixed-term high-yield savings options
– Crypto-backed lending products
– Advanced trading tools for both retail and more sophisticated users
– Liquidity solutions, including one of the first crypto debit/credit cards on the market
Nexo’s operating model is based on a combination of deep sector expertise, a sustainable business approach, strong technological infrastructure, rigorous security standards, and a broad network of regulatory licenses. This foundation enables the company to innovate while focusing on long-term client value rather than short-lived trends.
About the Argentine Football Association (AFA)
The Argentine Football Association is the governing body for football in Argentina and the custodian of one of the most storied national teams in the sport’s history. With multiple World Cup titles, including the most recent triumph heading into 2026, Argentina’s national team commands a passionate global fan base and is consistently among the most watched and followed teams during major tournaments.
In commercial terms, AFA has spent recent years diversifying its partnerships, embracing digital transformation, and collaborating with technology companies to modernize fan engagement. The alliance with Nexo is the latest step in this journey, signaling AFA’s willingness to explore new economic models around digital assets, fan rewards, and data-driven interaction.
Why this partnership matters for the crypto industry
This agreement is another signal that digital asset companies are moving from niche financial circles into the mainstream of global culture. By tying their brands to elite sports organizations, platforms like Nexo seek to:
– Build trust through association with established institutions
– Educate a broader audience about digital assets
– Show practical, everyday use cases such as rewards, ticketing, and loyalty programs
– Create emotional connections that go beyond charts and prices
For the crypto sector, partnerships of this scale can accelerate awareness and adoption, especially in regions like Latin America where inflation, currency volatility, and a young, digital-savvy demographic already create favorable conditions for alternative financial solutions.
Impact on fans in Latin America
For supporters in Argentina and across Latin America, the collaboration promises more than just branding on screens and shirts. Potential benefits include:
– Access to exclusive experiences tied to national team matches
– Digital collectibles and content featuring their favorite players
– Opportunities to win tickets, signed merchandise, and VIP match-day packages
– New forms of interaction with the team that integrate financial tools and fan loyalty
By merging digital finance with football culture, Nexo and AFA aim to create a more interactive and rewarding ecosystem for fans, particularly those already comfortable using mobile apps and digital wallets.
Looking ahead to the 2026 World Cup
As the countdown to the 2026 FIFA World Cup continues, this partnership positions both parties to capitalize on one of the biggest global sporting events. For Nexo, it is a platform to showcase its services to millions of fans across Latin America and North America. For AFA, it represents an opportunity to further globalize the Argentina brand, diversify revenue, and modernize the way it connects with supporters.
Both organizations frame the agreement as a long-term endeavor that extends well beyond a single tournament. As digital assets and sports continue to intersect, collaborations of this kind are likely to become an increasingly important part of how fans experience major competitions and how financial platforms reach new audiences.
Disclaimer: The information presented here is for educational and informational purposes only and should not be understood as financial or investment advice. Digital assets involve risk, and individuals should conduct their own research and consider their financial situation before using any platform or service.